MeoWe
Your one-stop destination for all cat-related needs, including house sitting, boarding, virtual vet consultations, and more. Because we care about your fur babies, meow!
Role
UX Researcher, UI Designer, Product Designer
Project Type
Mobile Application
Overview
Based on research, the number of cats in Canada as of 2022 has reached approximately 8.5 million, which is 0.6 million more than dogs! A bit of a surprise eh? With most cats being indoor animals, many of them are kept outdoors or are hybrids. This has always created concerns for missing cats in some neighbourhoods. Cats, on the other hand, are good at hiding their pain, which leads to the result of late discovery of health issues.
MeoWe is a dedicated mobile application designed for cat parents seeking convenient access to cat sitting/boarding services. It also serves as a platform for users to connect with certified veterinarians in case of health concerns or emergencies related to their cats. In addition to these services, MeoWe provides information about local cat events and fosters a community, creating a secure space for cat owners to interact and share experiences.
^There is no platform that offers a way for lost cats or sighted reports.
^There is no general storage for the cat's previous medical information.
^There are no accessible veterinarians for health concerns and emergencies.
Pain Points
“I always need to travel for work, but I am concerned about leaving my cat at home alone.”
Niall. H
“My cat is getting older and I am worried about her health.”
Yeji. K
“I live in a house so my cat can play in the backyard, but what if he gets lost?”
Angela. S
MeoWe aims to provide a platform to resovle cat owners’ concerns through a user friendly interface and navigation. It not only connects the vetrinarians to the clients but also builds a strong bond within the community.
Usability Study
Usability Study
Being a cat owner has enabled me to connect with fellow cat parents, providing valuable insights into user needs and enhancing the overall user experience.
Through interviews with numerous cat owners, I identified a demand for a solution to address cat owners' health concerns during non-business hours when most animal hospitals are closed. Establishing a platform to connect cat owners with veterinarians after regular hours could prove mutually beneficial. Additionally, interviews highlighted the need for features such as a lost and found platform for cats, contributing to the reduction of stray cat numbers and fostering a safer community for both cats and their owners.
Conversely, the delivery function did not gain popularity due to potential complications. It has been deferred for consideration in a future update once relevant issues are addressed.
UI Flow
With MeoWe, the users can easily locate and book sitting services from 1000 verified and reliable cat sitters in their area.
What We Offer
MeoWe is revolutionizing the way cat owners connect and care for their furry companions. By offering virtual veterinarian services, MeoWe makes expert advice more accessible than ever. Owners can consult with qualified veterinarians from the comfort of their homes, ensuring that their cats receive timely and professional care without the stress of travel.
In addition to health support, MeoWe provides a reliable cat-sitting service that allows owners to find trusted caregivers when they need to be away. This service not only gives peace of mind to pet parents but also fosters a sense of community among cat lovers who share their love and expertise.
Community engagement is at the heart of MeoWe. The app encourages users to connect, share experiences, and support one another. By facilitating discussions and group activities centered around cat care and well-being, MeoWe strengthens local and virtual communities, ensuring that every cat owner feels supported and connected.
With its comprehensive approach to feline care and community building, MeoWe is poised to enhance the lives of cat owners and their beloved pets, creating a happier, healthier environment for all.
Takeaway
When defining a problem, one of the most important things is that thorough research should be conducted, as this helps the designer to locate what the issue is, and what the market/users are looking for.
Iteration is the key when it comes to refining the product because no product is perfect; there is always something better that can be added to the product.
Think from the users' perspectives, because at the end of the day, they are the people who will be looking to benefit from using the product. So if we can put ourselves in their shoes, then we are halfway to success.