VOLT

VOLT is a one-stop destination for runners seeking a healthy lifestyle with a stylish edge, while also offering visibility and engagement opportunities for influencers.

Role

UX Researcher, UI Designer, Product Designer

Project Type

Mobile Application

Overview

Running has shifted from a fitness activity to a vibrant lifestyle choice, appealing to health enthusiasts and those who enjoy aesthetic appeal. Social media and fitness influencers have made running fashionable, blending health benefits with style. From sleek shoes to high-performance apparel, gear has become a fashion statement, especially among young runners who curate their online personas to reflect their fitness commitment and trend awareness. Platforms like Instagram and TikTok showcase impressive runs and allow brands to thrive through influencer collaborations, generating significant revenue. The younger generation combines fitness and style, making running a communal experience centered on both achievement and personal image.

Product Placement

Product placement on social media is vital for storytelling and brand building. Start with an idea that resonates with your audience. By integrating your products into relatable content, you create an authentic connection. For example, showcase handmade candles in a cozy setting while sharing your daily routine; it invites your audience into that experience. Focus on platforms that match your brand—Instagram for visuals, TikTok for creative storytelling. Collaborate with influencers who share your values to expand your reach. Emphasize experience over sales by sharing personal stories behind your products. Effective product placement engages your audience and invites them into your world.

  • “Being an influencer has became my full time job and I love how I can share my style with my audiences.”

    Madeline, 23, Boston

  • “Social media has brought me closer with those who shares same ideas when it comes to running in style.”

    Shohei, 32, Tokyo

  • “Modelling made me discipline, I enjoy fashionable gears and sweating after a good run .”

    Naomi, 26, LA

  • “As a fashion buyer, I need a spot to do my seasonal research on what is trending and what could help me generate revenue the most.”

    Steve, 36, Toronto

VOLT

VOLT

The Volt logo is a dynamic representation of speed, flash, and power, perfectly encapsulating the essence of the brand. With its arrowhead shape, the design symbolizes forward movement and empowerment, aiming to inspire users to embrace their energy and style. It’s not just a logo; it’s a bold statement that reflects the high-octane spirit of the Volt brand.

The power of social media

Social media and influencers play a crucial role in our lives, shaping interaction, shopping, and self-perception. Platforms like Instagram, TikTok, and YouTube allow influencers to connect with vast audiences, impacting behaviors and trends.

Content consumption has shifted significantly. Influencers share relatable aspects of their lives, blending authenticity with aspiration, making their recommendations influential. This is evident in fashion, beauty, fitness, and food, where they set trends that affect mainstream culture.

Shopping has also evolved; traditional advertising is being replaced by influencer marketing, fostering personal connections that boost engagement. Consumers can easily make impulse purchases through recommendations.

Additionally, social media has birthed communities focused on shared interests, enhancing connection and social awareness. Influencers motivate followers around critical issues like mental health, sustainability, and social justice, spurring important conversations.

“The age of influence is here, and influencers have become the new gatekeepers of consumption.”

At VOLT

We aim at building a platform that offers running gear with style. Customers can view recommendations from editors or influencers.

  • Search to see if your wanted products are available or when will it be in stock.

  • Our editors recomendation makes sure that you are up to trend.

  • VOLT provides a seamless and smooth browse and checkout experience.

“Running gives me power, and with VOLT, I can purchase directly to make my running journey even more smoothly.”

Philip S.